Dr Samuel Seidu is a practicing Leicester City General Practitioner. He is a Partner, lead undergraduate tutor and GP trainer at the Hockley Farm Medical Practice.

He is a primary care research fellow in diabetes at the University of Leicester and an Honorary Primary Care Lecturer at the Leicester Diabetes Centre. His area of interest is around quality improvement in diabetes care. He is a regular reviewer of related articles submitted to peer-reviewed journals such as Diabetes Research and Clinical Practice, Diabetic Medicine, Primary Care Diabetes Europe Journal, the European Journal of Medical Informatics and the BMJ. He also reviews abstracts related to diabetes submitted for national and international conferences. He is an associate editor for Primary Care Diabetes Journal and is also an Editorial Advisory Board member the Australian Family Practice journal. He is currently the head of Research for Primary Care Diabetes Europe (PCDE) and is also the Chair of the PCDE study group of European Association for the Study of Diabetes (EASD).